Content Creator

Keterampilan Komunikasi Efektif

Position Overview: Rosé All Day is looking for a creative and beauty-savvy Content Creator to bring our brand to life through engaging and innovative content. This role is perfect for someone passionate about both makeup and skincare, who understands the nuances of beauty products and how to connect with our audience. You’ll be at the forefront of content ideation and execution, driving our digital presence across multiple platforms while ensuring alignment with Rosé All Day’s mission and values. Key Responsibilities: 1. Content Research & Strategy • Conduct research on industry trends, beauty routines, and skincare/makeup techniques to create compelling content that resonates with our audience. • Stay updated on competitors’ strategies and beauty market innovations to inspire fresh ideas. 2. Content Creation & Development • Create high-quality, informative, and engaging content for social media platforms. • Highlight both makeup and skincare products in tutorials, reviews, and creative storytelling formats. • Develop scripts and concepts for short videos, reels, and TikToks. • Write and coordinate product launches, campaigns, and seasonal promotions. 3. Social Media Content & Engagement • Collaborate with the marketing team to produce creative content for Instagram, TikTok, YouTube, and other social channels. • Monitor audience engagement (e.g., comments, shares, and likes) and actively participate in building a community through responses and polls. • Curate content to balance educational and promotional material for both skincare and makeup lines. 4. Coordination with Teams • Work with in-house designers and photographers to ensure visuals align with content themes. • Coordinate with the marketing team to synchronize content creation with broader campaigns. • Collaborate with influencers or industry professionals for expert-driven content and promotional partnerships. 5. Performance Tracking & Audience Insights • Use analytics tools to track performance metrics, assess audience engagement, and recommend improvements to future content strategies. • Identify customer needs and preferences to create targeted content tailored to specific audience segments. Requirements: • Proven work experience as a Content Creator, with a strong portfolio featuring both makeup and skincare-related content. • Proficiency in Content Management Systems and familiarity with social media scheduling tools. • Excellent writing and editing skills in English, with an ability to craft engaging stories and campaigns. • Experience in creating content to improve search rankings and traffic. • Familiarity with social media platforms, particularly Instagram, TikTok, and YouTube. • Strong organizational and time-management skills to meet deadlines. • Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field. Preferred Skills: • Knowledge of beauty industry trends and in-depth understanding of skincare and makeup product categories. • Basic photography and video editing skills. • Hands-on experience collaborating with designers and other creatives. • Experience with analyzing content performance metrics and audience engagement data.