Content & Paids Ads Specialist

- Bachelor’s degree (S1) from a reputable university in Communication, Marketing, Business, or a related discipline is required. - Minimum 3 years of experience in marketing, preferably in the automotive industry. - Demonstrated experience in content creation for B2B audiences. - Proven track record of managing paid advertising campaigns across multiple platforms. - Strong writing and storytelling skills, with the ability to create various forms of content tailored to B2B audiences. - Social media savvy and up-to-date with digital marketing trends. - Familiarity with digital advertising platforms, content management systems, and analytics tools. - Agile, solution-oriented, and willing to learn in a fast-paced startup environment. - Strong relationship-building and communication skills, especially with KOLs and partners. - Analytical mindset to monitor and improve campaign performance. - Collaborative mindset and ability to work effectively with cross-functional teams. - Have exceptional and demonstrated written and verbal language skills (both Indonesian and English) You will be responsible for: Content Creation - Producing high-quality, engaging, and relevant content tailored to B2B audiences, including social media posts, case studies, e-books, white papers, blog articles, customer interviews, infographics, etc. - Continuously optimizing content for search engine visibility and lead generation. - Managing social media accounts including Instagram, Linkedin, Tiktok, Youtube - Collaborating with internal stakeholders and/or key opinion leaders (KOLs) for collaborative campaigns. - Paid Advertising Management Managed and optimized paid advertising campaigns across Meta Ads, TikTok Ads, LinkedIn Ads, and Google Ads. - Creating ad copy and visual briefs in collaboration with the design team to maximize campaign performance. - Monitor and analyze campaign results to improve ROI and drive business growth. - Performance Monitoring and Reporting Tracking, analyzing, and reporting on the performance of organic and paid marketing campaigns. - Using data-driven insights to refine strategies and improve results. - Additional Responsibilities Supporting daily marketing operations, including managing databases and organizing offline events. - Collaborating with the marketing team and other departments to execute company-wide initiatives.