Digital Marketing Ads (E-commmerce Ads)

Responsibilities :

• Manage and optimize Tiktok Ads campaigns (GMV Max, Conversion Ads, Live Ads) to drive traffic and sales acros E-commerce

• Handle large SKU portofolio (100+SKUs) including TVs, AC, and Home Appliances with performarce -based strategy

• Plan and execute full-funnel campaigns (awareness-consideration-conversion) aligned with mega campaigns (e.g 9.9, 11.11, 12.12)

• Monitor and analyze ads performace metrics (CTR, CVR, ROAS, GMV) and continuoasly optimize for efficiency

• Collaborate with content, KOL/creator, and live streaming teams to ensure high-performing creatives- Conduct A/B testing on creative, audience targeting, and bidding strategies- Manages Ads budget allocation and ensure ROI targets are met

• Coordinate with platform E-commerce for campaigns support and traffic boosting opportunitie

Qualifications :

• Bachelors Degree in any major.

• Strong understanding of the E-commerce platform and its tools.

• Skilled in analyzing sales data and developing campaign strategies.

• Creative, proactive, and target-driven.

• Excellent communication skills and a strong team player.

• Able to communicate in English is a must.

• Willing to work using a personal laptop