Digital Marketing Specialist

Responsibility:

- Formulate and execute comprehensive SEO strategies to improve website rankings and organic search visibility.

- Conduct through keyword research and analysis to optimize content article for search engines.

- Build and manage campaigns across various channels including Meta ads, Tik Tok Ads, Google Ads and Email Blast to drive customer into sales.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing plan and budgeting, campaign impact, and strategic KPIs).

- Work closely with any department such as IT Team and sales & marketing teams to test strategies and innovation.

Requirement:

- Bachelor's degree from any major.

- Proven experience at least 1 year in digital marketing field.

- Familiar with Digital Marketing Tools such as Ahrefs/Semrush, GA4, GSC, Wordpress, Meta Business, Google Ads, Mailchimp, Pixel & GTM.

- Always up to date with the current trends/algorithm

- Strong analytical skills and ability to interpret data.

- Having Creativity in content creation and optimization.

- Strong knowledge of SEO, SEM & CRM strategies