Digital & Social Media Specialist

Keterampilan Komunikasi Efektif

Job Responsibilities: • Social Media Management: Create and manage social media content and campaigns (Instagram, Facebook, TikTok) to increase brand awareness and engage with customers. • Digital Marketing: Plan, execute, and optimize digital marketing campaigns (SEO, PPC, email marketing) to drive traffic and bookings on the OTA website. • Content Creation: Develop engaging content for digital channels, including social media posts, ads, blogs, and email newsletters. Use CapCut to edit short-form videos for social media platforms like TikTok and Instagram. • Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics and social media insights, providing actionable recommendations for improvement. • Community Engagement: Respond to comments, messages, and reviews to build relationships and enhance customer loyalty. Job Requirements: • Bachelor's degree in Marketing, Communications, Public Relations, or a related field. • Minimum 2 years of experience in digital marketing and social media management, specifically within the OTA (Online Travel Agency) industry. • Proficient in SEO, Google Ads, Facebook Ads, social media platforms, and analytics tools (Google Analytics, Facebook Insights). Familiarity with CapCut for video editing. • Strong writing and video editing skills, with experience using tools like CapCut, Canva, for creating visual content. • Exceptional written and verbal communication skills. • Strong organizational and project management skills. • Ability to work independently and collaboratively in a fast-paced environment. Key Competencies: • Creative, results-driven, and able to manage multiple campaigns. • Strong analytical and problem-solving skills. • Detail-oriented with a commitment to quality. • Passionate about travel, digital marketing trends, and video content creation. At BookingToGo, we're dedicated to creativity, innovation, and delivering results. If you're ready to contribute to our mission and grow your career, apply today!