Marketing Leader

Strategi Pemasaran

Key Responsibilities Strategic Planning and Implementation - Design and implement marketing strategies to enhance brand awareness and support business objectives. - Develop marketing initiatives to expand market reach and attract the target audience. Team Management and Development - Lead, guide, and develop the marketing team to achieve optimal performance. - Foster a collaborative and results-oriented work environment. Marketing Campaign Management - Oversee and execute multi-channel marketing campaigns, including digital, social media, email, and content marketing. - Ensure campaigns are on schedule, within budget, and achieve targeted results. Brand Consistency and Positioning - Maintain brand identity consistency across all marketing platforms and ensure a positive, strong brand image. - Develop brand positioning strategies to keep the brand competitive in the market. Performance Analysis and Data-Driven Decision Making - Use data and analytics tools to monitor campaign performance, analyze KPis, and identify areas for improvement. - Provide regular reports and strategic recommendations based on data to support effective marketing decisions. Cross-Departmental Collaboration - Collaborate with sales, product, and customer service teams to align marketing strategies with business needs. - Coordinate with internal stakeholders to support cross-functional initiatives. Budget and Resource Management - Efficiently manage the marketing budget, allocate resources optimally, and ensure effective budget utilization. Market Research and Trend Identification - Conduct market research to identify industry trends, changes in consumer behavior, and new growth opportunities. - Develop relevant and responsive marketing strategies to address current market trends. Qualifications - Bachelor's degree in Marketing, Communication, Business Management, or a related field. - 3-5 years of marketing experience, with at least 2 years in a leadership role. - Deep understanding of digital marketing strategies and experience with analytical tools such as Google Analytics, CRM, or digital advertising platforms. - Strong analytical skills and experience managing data-driven marketing campaigns. - Excellent communication and presentation skills, with the ability to work cross-functionally. - Strong multitasking and project management skills, with a results- and detail-oriented approach