Marketing Manager (Kids & Family Entertainment)

Key Responsibilities:

• Develop and execute integrated marketing strategy to drive traffic & revenue across stores.

• Lead multi-channel campaigns (digital, offline activation, partnerships, community).

• Manage marketing budget & ensure measurable ROI.

• Strengthen brand positioning in lifestyle & family entertainment market.

• Analyze campaign performance & customer behaviour to drive data-based decisions.

• Collaborate with Operations to align promotion with business objectives

Requirement:

• 7–10 years experience in Marketing (Retail / F&B / Lifestyle / Entertainment preferred).

• Minimum 3 years leading team.

• Strong in campaign planning & performance marketing.

• Experienced in driving revenue growth, not only brand awareness.

• Comfortable working with data, ROI analysis, and marketing metrics.

• Hands-on & agile in fast-growing business environment