Media Planner

What You'll Do - Turn business objectives, audience behavior, and location data into OOH media strategies that put brands in the right places, at the right moments. - Plan across billboards, transit, retail, roadside, digital OOH, and other environments, thinking beyond individual placements to the role each one plays in the campaign. - Use audience, mobility, research, and media data to identify where brands can reach people most effectively and build the rationale behind your recommendations. - Work with Investment and media owners to evaluate locations, formats, availability, costs, and opportunities, making sure the plan works commercially as well as strategically. - Bring Creative, Strategy, Data, Investment, and other specialists together so the idea and the media work harder together. - Keep looking beyond the standard OOH playbook, from new formats and digital OOH to cultural moments and emerging opportunities, and bring ideas worth putting in front of the client. A Bit About You - At least 2 years of OOH media planning experience in a media, integrated, or advertising agency. - You understand more than formats, locations, and rates. You understand why a particular place, moment, or environment can make a campaign more effective. - Comfortable working with audience data, mapping, research, media metrics, and budgets, and confident turning them into a clear point of view. - Naturally curious about how people move, commute, shop, and experience the city, and what that means for brands. - Proactive and collaborative, with the confidence to challenge the obvious and defend a better recommendation. - Ambitious to become the planner clients trust for the thinking behind the plan, not just the person who puts the plan together.