Performance Marketer

What we need from you: * Proven experience in performance marketing, digital advertising, or paid media, at least a year * Strong understanding of advertising platforms such as Meta Ads, Google Ads, TikTok Ads, or similar channels * Able to analyze campaign performance, identify bottlenecks, and optimize based on data rather than assumptions * Comfortable working with key metrics such as CTR, CPC, CPM, ROAS, CPA, conversion rate, and customer acquisition cost * Skilled at translating business objectives into measurable campaign strategies and performance targets * Have strong analytical skills and critical thinking in interpreting data, testing hypotheses, and making optimization decisions * Experienced in A/B testing, audience segmentation, funnel optimization, and performance reporting * Fast learner, adaptive, detail-oriented, and always curious about what drives results