Senior Digital Marketing

Key Responsibilities:

• Digital Strategy & Planning: Develop, execute, and optimize digital marketing strategies across multiple channels, including SEO, SEM, social media, and content marketing.

• Campaign Management: Plan, create, and monitor digital marketing campaigns, ensuring alignment with overall brand messaging and marketing goals. Oversee the budget and manage ad spend effectively.

• Content Development: Collaborate with content creators and designers to develop engaging and high-quality digital content, including but not limited to blog posts and social media graphics.

• SEM: Perform keyword research, analyze search data, and use best practices to enhance paid search campaigns.

• Analytics & Reporting: Monitor key performance metrics and analyze campaign performance using Google Analytics, Facebook Insights, and other digital marketing tools. Provide actionable insights to improve strategies and present regular reports to stakeholders.

• Social Media Management: Develop and manage social media strategies to grow engagement and followers. Monitor and respond to user interactions to maintain a strong online community.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field

• 5+ years of experience in digital marketing, with a strong understanding of SEM, social media, and content marketing

• Proficiency in digital marketing tools, such as Google Analytics, Google Ads, Facebook Business Manager, or similar platforms

• Strong analytical skills and the ability to interpret data to make informed decisions

• Familiarity with A/B testing, conversion rate optimization, and digital marketing best practices

• Creative thinker with a data-driven mindset

• Certifications in Google Analytics, Google Ads, or other digital marketing platforms is preferable