SEO Spesialis

Keterampilan Komunikasi Efektif

Key Responsibilities: 1. Keyword research and analysis: • Conduct comprehensive keyword research to identify high-value, relevant keywords for content optimisation. • Analyse keyword trends and competition to optimise content for improved search engine rankings. 2. On-page optimisation: • Optimise website content, including meta tags, headings, and internal linking, for better search visibility. • Collaborate with content creators to ensure SEO best practices are integrated into content creation. 3. Off-page optimisation: • Backlink acquisition - develop and execute off-page optimisation strategies, especially focussing on backlink building to enhance the website's authority. • Trade and business directories - ensure we are listed on applicable directories to optimise digital footprint. 4. Technical SEO: • Perform website audits to identify technical issues affecting SEO performance (e.g., crawling, indexing, site speed). • Work closely with web development/hosting company to implement technical SEO recommendations. 5. Performance monitoring and reporting: • Monitor website performance using SEO tools and analytics platforms (Google Analytics, Search Console, etc.). • Generate regular reports on key SEO metrics and provide insights and recommendations for improvement. 6. Website maintenance: • Perform website health checks. • Add new content to the websites as needed - content provided. • Add weekly blog and Linkedin posts - content provided. • Test the websites on various devices and run regular speed tests. • Work with website developer/hosting service to manage and fix any errors. Requirements: • Have a min. 5 years experience in SEO • Fluent in English • Proven experience as a Google Ads Specialist or in a similar role. • In-depth knowledge of Google Ads, Google Analytics, and Google Tag Manager. • Strong analytical skills and ability to interpret data to make informed decisions. • Proficiency in keyword research tools and bid management tools. • Excellent communication and project management skills. • Google Ads Certification is a plus.