SEO/SEM Specialist

SEO/SEM Specialist Qualifications * Minimum 2-3 years of experience in SEO, SEM, Google Ads, and digital performance marketing. * Strong understanding of on page SEO, off page SEO, technical SEO, keyword research, and SEO content strategy. * Experienced in managing and optimizing Google Ads (Search, Display, Performance Max) and other relevant paid search campaigns. * Proficient in Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and key- word/SEO tools such as Ahrefs, SEMrush, or similar. * Able to conduct keyword research, competitor analysis, SEO audits, and performance analysis. * Strong analytical mindset with the ability to translate data into actionable optimization strategies. * Experienced in developing strategies to improve organic ranking, website traffic, lead generation, and conversion rate. * Familiar with landing page optimization, conversion tracking, and A/B testing. * Able to create SEO friendly content briefs and collaborate closely with Content, Creative, and Mar- keting teams. * Up to date with Google algorithm updates, search trends, and digital marketing best practices. * Strong communication skills and able to present performance reports, insights, and recommenda- tions clearly. * Experience in healthcare, beauty, medical, lifestyle, or e-commerce industries is a strong advantage. SEO/SEM Specialist Responsibilities * Develop and execute brand and marketing strategies to strengthen brand awareness * Plan and manage digital marketing campaigns across various platforms * Maintain and grow KAI Hair Clinic's social media presence * Create engaging, relevant, and high-quality content for brand promotion * Collaborate with the marketing team to achieve sales and branding targets * Monitor brand performance and adapt strategies based on market trends