Social Media Specialist

Key Responsibilities

• Manage Social Media.

• Plan and execute specific content calendars.

• Create engaging Reels, Feed posts, and Stories.

• Write educational and persuasive captions with clear CTAs.

• Manage daily Stories and audience engagement.

• Handle comments, DMs, and basic community management.

• Track performance metrics and prepare reports with insights.

• Coordinate with internal teams and support campaigns.

Requirements

• 1–3 years of experience managing brand in Social Media accounts.

• Strong understanding of Instagram features and algorithm.

• Familiar with beauty/skincare content.

• Strong caption writing and execution skills.