Social Media Specialist

- Strong communication & interpersonal skills - Fluent in English (spoken & written) - Proactive, persuasive, and initiative-driven - Passionate about beauty, nail art, or creative industries - Able to work independently and meet weekly targets - Preferably based in Gading Serpong or nearby areas - Basic experience in a digital/creative agency is preferred - Experience in ads setup & performance analysis is a plus - Create and execute social media content (Reels, TikTok, Feed) - Plan, set up, and manage social media ad campaigns - Analyze ad performance and optimize results - Develop creative concepts aligned with brand identity - Monitor insights, engagement, and weekly performance - Collaborate closely with the owner and team on campaigns & promotions