Brand Marketing Manager

Pemasaran Penjualan

Responsibilities: • Brand Strategy: Develop and implement a comprehensive brand marketing strategy that aligns with our business goals and target audience. • Marketing Campaigns: Plan, execute, and analyze marketing campaigns across various channels, including digital (social media, email, website), print, local partnerships, and events. • Social Media Management: Oversee all social media platforms (Instagram, Facebook, etc.), creating engaging content, managing community interaction, and running targeted advertising campaigns. • Content Creation: Develop compelling content for our website, blog, social media, email newsletters, and marketing materials. This may include writing articles, creating videos, and designing graphics. • Email Marketing: Manage email marketing campaigns, including list segmentation, email design, and performance tracking. • Website Management: Collaborate with web developers (if applicable) to maintain and update the studio website, ensuring it is user-friendly and optimized for conversions. • Public Relations & Partnerships: Build and maintain relationships with local media, influencers, and businesses to generate positive press coverage and explore partnership opportunities. • Event Planning & Promotion: Organize and promote studio events, workshops, and challenges to attract new clients and engage existing members. • Market Research: Conduct market research to identify trends, competitor activities, and opportunities for growth. • Budget Management: Manage the marketing budget effectively and track ROl on marketing initiatives. • Performance Analysis: Track and analyze marketing campaign performance, providing regular reports and recommendations for improvement. • Team Collaboration: Work closely with other team members, including instructors and front desk staff, to ensure consistent brand messaging and a positive client experience. Qualifications: 1. Bachelor's degree in Marketing, Communications, or a related field. 2. Minimum of 3 years of experience in marketing, preferably in the fitness or wellness industry. 3. Proven track record of developing and executing successful marketing campaigns. 4. Strong understanding of digital marketing principles, including SEO, social media marketing, and email marketing. 5. Excellent written and verbal communication skills. 6. Creative thinker with a passion for branding and storytelling. 7. Ability to work independently and as part of a team. 8. Strong organizational and time-management skills. 9. Experience with marketing analytics tools (e.g., Google Analytics, social media analytics). 10. Experience with Pilates or a passion for fitness and wellness is a plus.