Social Media Strategist

REQUIREMENTS:

• Bachelor’s degree in Marketing, Advertising, or related field.

• At least 3 years of experience in Digital Marketing, Social Media Management, and Content Creation.

• Strong understanding of marketing trends and principles.

• Creative, strategic thinker with a keen eye for visuals.

• Proficient in design tools (Canva, Adobe Photoshop, Capcut, etc) and social media management platforms.

• Excellent communication skills and passion for the fashion/beauty industry.

• Ability to work both independently and in a team.

• Experienced in managing social media (Instagram, TikTok, Facebook) and marketing campaigns.

• Knowledge of pre-production, production, and post-production processes.

• Strong copywriting skills.

• Fluent in English (Mandarin is a plus).

RESPONSIBILITIES:

• Create innovative marketing ideas & strategies to boost brand awareness, customer acquisition, and loyalty.

• Oversee all marketing materials (visuals, copy, and messaging) for effective campaigns.

• Collaborate with cross-functional teams to ensure seamless campaign execution.

• Track and analyze marketing performance to optimize campaigns.

• Manage daily social media operations (posting, caption creation, and monitoring).

• Evaluate the effectiveness of content strategies and their impact on engagement.

• Develop media plans aligned with company objectives.

• Work closely with internal and external partners to plan and manage social media strategies.