Sr. Connection Planner

Key Responsibilities - Turn business objectives, audience behaviour, and insight into connection strategies and media plans. - Figure out the role of channels, audiences, moments, and touchpoints, and how they should work together. - Use research and data to make clear recommendations on where media investment can work hardest. - Work with Investment, Creative, Strategy, Data, and other specialists to turn the thinking into connected, effective plans. - Bring your thinking into client conversations and make recommendations that are clear, relevant, and worth acting on. - Keep exploring what’s changing across culture, technology, AI, platforms, and consumer behaviour, and bring the useful stuff into the work. A bit about you - At least 4 years of experience in media planning, connection planning, communications planning, or a similar role within a media or integrated agency. - You understand audiences, channels, research, and planning, and know how to connect the dots. - You’re comfortable with data, but you’re not just reporting numbers. You use them to form a point of view. - You like getting into the why behind the brief and finding a smarter way to solve it. - You’re confident working with clients and different teams, and comfortable speaking up when you see a better opportunity. - You care about the thinking behind the plan and want your work to shape decisions, not just fill the boxes.